Most of us want to get more web traffic to our website. But do you know what keywords are converting for you before you write lots of blog posts, articles and web pages? Have you had minimal results with the usual SEO methods? I’ve had the same problems. I spent a lot of time posting in forums, on blogs, writing content and not seeing huge increases in traffic.

So after studying lots of great internet marketing material, I’ve recently come up with a plan of attack or system for getting traffic. The basic steps are:

• Create a test offer (if you don’t have one)
• Determine the keywords for this offer
• Create a targeted landing page for this product using those keywords
• Set up a short-term Google adwords campaign for testing keywords sending them to that specific landing page
• Track conversions (sales or opt-ins) by adding a snippet of google code to the thank you page
• Using the keywords that convert, expand into SEO – blogs, articles, videos, etc with these successful keywords

If you’re like me, you don’t like spending too much money on Adwords pay per click advertising, especially when you’re not getting sales. But having a plan and using Adwords as a short-term test is very useful. After years of using SEO and not seeing huge traffic results, as soon as I started using Adwords I got instant traffic and my Google analytics graphs increased right away.

You can still get pretty cheap clicks by using highly targeted keywords and also the often-shunned content network.

To really dive into this systematic approach have a look at this Web Traffic Course.

When someone signs up for a free or paid membership you usually send them to a thank you page. When someone buys one of your products this is known as a conversion. You should create a unique thank you page for each membership level, product, etc. When you use a membership system based on Wordpress, which is known as a content management system (CMS) they usually use templates to create a web page. This means the header, footer and sidebar are often shared across the pages. This makes it easy to edit. You make a change in the footer file and it affects all pages instantly.

The problem is when you want to put a script for tracking conversions on a single page because the code usually needs to go in the footer near the closing ‘body’ tag. So you can use this script to check which page you’re on, and only include the script for specific pages. Here’s what I did for one of my sites:

<?php
if (is_page(‘thanks-for-joining’))
{ include (“conversion_free.html”); }
elseif (is_page(‘thanks-for-joining-silver-level-membership’))
{ include (“conversion_silver.html”); }
?>

You also have to create an html file and include the conversion script from that Google provides. Create one file for each conversion page and ftp it to the directory where your theme is. The ‘include’ statement will look in the current theme’s directory for the html files.

Good luck! Let me know if you have any questions!