A lot of people are confused about social media, especially when it pertains to using it for business. I just finished reading Crush It!, by Gary Vaynerchuk and the bottom line is we need to be creating a community around our expertise, content, etc. The monetization will happen as we get advertisers/sponsors, create products, promote affiliate products, etc. He also recommends patience as we build this community.
If you pick up a copy of the Wishlist Member plugin for your membership site (the one I use) during this month of October, you can get a free copy of Gary Vaynerchuk’s newbook called “Crush It”. The second gift is an exclusive interview with Gary. Later this month they will be interviewing Garyin person and during the interview they’ll dig deeper into Gary’s strategies for creating anonline following and how it relates to membership sites.