» lead magnet http://membershipschool.com Tue, 03 Aug 2010 19:57:23 +0000 http://wordpress.org/?v=2.9 en hourly 1 Have You Thought Through Your Email Opt-in Campaign? http://membershipschool.com/2009/have-you-thought-through-your-email-opt-in-campaign/ http://membershipschool.com/2009/have-you-thought-through-your-email-opt-in-campaign/#comments Tue, 09 Jun 2009 20:31:50 +0000 Will http://membershipschool.com/?p=493 Hopefully you are collecting email addresses in order to build a relationship with your list over time. You can send them useful tips and other info, as well as make offers on new products you create or other people’s affiliate products that you recommend. That’s great, but have you thought through the entire process?

Check out this article on how to create a lead magnet.

According to Ryan Deiss, you need to:

  • Create an offer that is sexy
  • Deliver on that promise
  • Leads towards the product you want them to buy

Many of us who read up on internet marketing focus on the type of squeeze page, the graphics to use for the button, the copy (how to word your headlines, etc) but we don’t often think enough about the free offer and how that leads towards the ultimate sale. The free content you provide should be related to the product you are selling, and should be ‘useful but incomplete’. This will naturally lead prospects to buy your products.

So go give this a try and let me know how it works for you!

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