I just found this new interview with Chris Garrett about membership sites and thought you’d like it: Chris Garrett (a high profile blogger) was interviewed on how he has developed several membership sites using WordPress. The whole interview is available for free. I figured you would like to listen
Chris talks about pricing strategies and the ‘Bikini Concept’ as well. Not sure if/when it will be taken down but right now you can download the whole interview about membership sites here.
When you’re thinking of creating a membership site, or trying to get more members for your site, you might consider buying a course on creating and marketing an overnight membership site to learn how to do this. There’s nothing wrong with this approach.
But why not sign up as a member to an actual membership site and see how it is marketed to you (usually via email follow-ups). So this is more of a ‘do as I do not as I say’ approach where you can learn how the master’s do it. Sign up at least for their email list so you can observe the follow up emails. Do they offer sales? How often do they email? What do they put in the email title? Do they use plain text emails, or html emails? Do they use images in the email? You can also look at the sales pages and blog posts to get ideas.
I’ve recently noticed that Jeff Johnson not only does great marketing to his email list (with frequent emailing) but for his affiliates as well. He offers links with affiliate ids right in the emails, and also emails frequently. Not only that he allows affiliate to send traffic to regular blog posts instead of the sales pages which requires some software magic. I also noticed he gives away a free software plugin as a means to gain leads. Yet another great idea that most of us won’t do (hire and pay someone to develop a small software product).
You might want to join his training program to see how he does it all, or at least sign up for the email list. This is a great way to learn as well besides just strictly absorbing the content.
Jeff Johnson has a free interview with some membership gurus on How to Start Your Very Own Highly Profitable Paid Membership Site over at his site.
I use Wordpress (easy install via hostgator) and Wishlist Member Plugin for my membership site – making it a breeze to get up and running fast.
If you sign up for Jeff Johnson’s email list you will get lots of other great info on getting traffic and other internet marketing tips.