I was asked to do a guest post on Artists House Music. You can learn why you should sell your fans access to your band.

Gerd Leonhard, author of Music 2.0 wrote a blog post recently entitled “The Future Revenues for Content Creators: Attention Revenues UP, Copy Revenues DOWN — get used to it.”

It basically says that digital copies of music are getting harder to sell, so musicians should ’sell the experience’ such as selling concert tickets, live video performances and so on. Read more…